When you’re just starting out as a new business, bringing in new clients is the name of the game. In order to keep your business and your dream afloat, you’ll need a reliable roster of steady clients who can help you grow consistently. Running your business is all about staying ahead of the curve and constantly looking for ways to expand and increase your market share. This is hard work, of course, especially if you’ve recently started your business. Most small businesses fail after three years, and almost none are profitable in two years, so when you’ve just begun your venture, you have to work hard to expand at every opportunity. Gaining new clients is the best way to ensure your business stays afloat for the long run.
The fortune for business owners is the follow-up. It’s nice to know as many people in your industry as possible. They can help you in the future and may present opportunities to grow your business, but for the purposes of growing your business, you have to be able to follow up on your leads and close deals. If you get the contact information of several potentially viable clients, make sure you use that information to get in touch with them and take the money that’s on the table.
Sanders Wallis is the Director of New Business Development for Wallis Printing. Wallis has long mastered the art of the follow-up and continues to bring in more business to his company through all the contacts he gathered during his years as an account executive.