In his role as the Director of New Business Development, Sanders Wallis is responsible for making sure that the marketing materials that Wallis Printing Company puts out are up to a high standard and are capable of drawing more eyes to the business. There are a lot of things that distinguish good marketing materials from bad, including all of the following qualities.
It is important to remember that each of your potential customers only has a limited amount of time in the day and they are likely not going to spend much of it perusing marketing materials from random companies. This means that you need to make sure that yours stand out from the moment a person comes into contact with them. Whether it’s a catchy slogan, the use of color of the design of the materials themselves, something needs to attract the reader’s eye to the point where they give it more than just a cursory glance.
Keep It Simple
Once you have the reader’s attention, you need to get straight to the point of what you are offering. Don’t spend too much time on explanations that nobody wants to read and instead keep things sharp and succinct, offering just enough information so that they understand what you have to offer, while also leaving room for further explanation when they contact you.
The materials you use for your marketing materials are surprisingly important. Sanders Wallis notes that materials printed on poor quality paper will reflect directly on the company and lead the reader to making assumptions before they have even really discovered anything about your service. Another thing to keep in mind is the use of recycled materials, particularly if your company makes a big deal about being environmentally friendly. Make sure to use a printing company that is able to offer a range of options and advice.