During his time as an Account Manager at Wallis Printing Company, Sanders Wallis was responsible for the generation and further development of new leads for the company. This is a vital process for practically any business and he developed the following techniques that helped the company build a robust client base.
There are some people who dislike the idea of companies calling potential leads out of the blue to offer their services, but there is no denying that this is still one of the most effective forms of generating leads available. The key is to have a high quality script for your telemarketers to work from and to always respect the wishes of the person you have called. Don’t go in for the hard sell too quickly and make sure that you have a service that is actually desirable before you start calling.
Word of Mouth
This is one of the most powerful tools for generating leads, even if it is not something that is directly controlled by the marketing department. Instead, the word of mouth that your company generates is going to be affected by the quality of the service that you provide. If you do well, your existing customers will tell people about you if they need a similar service. However, if your offering is not up to client expectations, you will be losing potential customers before you have even had the chance to establish contact with them due to reputation alone.
A lot of companies underestimate just how vital their website can be as a lead generation tool, which is something that Sanders Wallis aims to remedy. Your site not only provides clients with information about your services, but often acts as the first impression they get about you before they decide whether or not to make contact. As such, you need to make use of a modern site design that catches people’s attention to have any chance of turning your visitors into leads.