Sanders Wallis is an experienced salesperson who has enjoyed success in the role throughout his career, which led to his promotion to the position of Director of New Business Development at Sanders Wallis Printing Company. During his career, he has had the opportunity to meet many fellow professionals, which means he has also witnessed both the good and bad of the field. The following are some of the worst mistakes that new salespeople are often guilty of making.
Not Being Accountable
Salespeople should always be looking to improve in everything that they do, but this can’t happen if they are not accountable for their work. Poor salespeople will tend to blame the company, their leads or their team members before they cast critical eyes over their own work and what they can do to improve it.
Putting Sales First
While achieving sales is obviously immensely important, it is crucial that salespeople don’t fall into the trap of chasing the sale to the point where they lose focus of the customer. Those who succeed tend to listen to their customers and identify their needs, rather than relentlessly pursuing the sale of a product that the customer clearly doesn’t want.
Sanders Wallis recognizes that one of the worst mistakes that salespeople can make is being dishonest to their customers. Claiming that a product or service has something when it doesn’t, or trying to bluff your way through answering questions that you don’t have enough information to answer can damage your reputation and that of the company.