Sanders Wallis, the director of business development at Wallis Printing Company, knows that there are many ways to build a successful business from scratch, but all companies that make a strong start, in the beginning, have a few things in common, such as the following:
• Turn every encounter into a marketing opportunity. Make sure that as many people as possible know who you are and what you offer. Tell everyone you know, send out flyers, attend professional mixers, and just about anything else you can think of.
• Build a trusting work environment between you and your employees to create a business where people are treated warmly, which in turn will ensure that your customers will be treated well.
• Ask for feedback at every step of the way from both employees and customers. They will be able to help you see gaps and improve upon what you’re already doing well.
Sanders Wallis formerly served as an account executive at Wallis Printing Company until 2012, exceeding in sales.
Sanders Wallis 