Sanders Wallis knows that a focus on business development is key for any prosperous company and that the following basic key points should be kept in mind both by new and seasoned business owners alike to continue deepening their impact:
• While, of course, it’s important that businesses build cash flow quickly, it’s also important to focus on creating sustainable revenue by implementing big-picture innovative ideas incrementally over time. This is literally how you “develop” your business.
• At every step of business development, you must focus on honoring existing relationships and striving to make new ones with the big decision-makers in your industry.
• While there are a variety of methods for growing your business and deepening its impact in your community, it’s important to stay consistent and follow through on whatever development elements your team has decided upon, whether it initially be sales, marketing, or product development.
Mr. Sanders Wallis is the director of business development at Wallis Printing Company based in Atlanta, Georgia.