Sanders Wallis: Three Tips to Build Customer Loyalty

Sanders Wallis, the dedicated and passionate director of business development at Wallis Printing Company, knows that there are a variety of ways to ensure that your customers return, such as the following:

  • Offer reward systems for using a certain number of services and send small gifts or cards to recognize customer loyalty. Small touches such as these, no matter the industry, will make clients feel valued and appreciated and ready to come back for more.
  • Offer a variety of ways that clients can use your services, such as, in the case of a printing company, an online platform that can help customers streamline their orders quickly and efficiently.
  • Attention to detail and the highest quality customer service will create a pleasant experience so that they won’t have to think twice about where to take their business.

Sanders Wallis is an aspiring entrepreneur, hoping to own his own company in the future.

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Sanders Wallis

Sanders Wallis: Building Strong Relationships with Your Employees

As the director of business development at the Wallis Printing Company, Sanders Wallis understands the full importance of creating bonds with employees to develop symbiotic working relationships. This can be done in a variety of ways, including the following:

Also can read: Sanders Wallis: Three Ways to Build a Successful Print Business

  • Asking your employees for their input and valuing their opinions is a great way to build both bonds and trust between employers and employees. By encouraging an environment where everyone’s opinions are welcome, employees will have more reason to do their work well and even go the extra mile from time to time.
  • Employers who value open communication will no doubt build good relationships with their employees, as the ability to communicate in a judgment-free way creates bonds and helps employees grow in their skills.
  • Scheduling time with your employees is an active way to build relationships. Even if broken up into small chunks, making small connections every so often will help build a rapport between you and your employees.

Sanders Wallis is based in Atlanta, Georgia.

Sanders Wallis: Fascinating Facts About Print Media

Sanders Wallis has worked in the print industry for a number of years and is now the Director of New Business Development at Wallis Printing, which is based in Atlanta, Georgia and serves the printing needs of clients throughout the state. Print is a fascinating industry and there are many interesting tit bits of information that those who are unfamiliar with print may not be aware of.

  • The first laser printer was invented, perhaps unsurprisingly, by Xerox in 1969. The company modified one of their existing photocopiers and went on to become one of the largest brands in the industry. In fact, Xerox is still a byword for quality to this day, to the point where making a photocopy is still referred to as “Xeroxing” by many people.
  • In 2012, more than 942 million Inkjet print cartridges were sold. To put this into perspective, the combined ink would be enough to fill four Olympic-sized swimming pools, with plenty left over.
  •  J.K. Rowling’s novel ‘Harry Potter and the Deathly Hallows’ holds the record for the largest first-run printing of any book. An astonishing twelve million copies were printed in the United States alone in an effort to satisfy audience demand. The book went on to sell fifteen million copies throughout the world in the first twenty-four hours of release.
  • The first printing press was invented at some point between 1440 and 1450, with Johannes Gutenberg generally being cited as the innovator. However, various printing techniques had existed beforehand.

Sanders Wallis is the Director of New Business Development at Wallis Printing.

Sanders Wallis: Challenges Printing Firms Must Overcome

As the Director of New Business Development at Wallis Printing, Sanders Wallis often works closely with the company’s CEO and COO to decide on business strategy. The advent of the Internet has added to the challenges that printing firms face, so it is imperative that they are able to adapt. The following are some of the key issues and how they may be confronted.

Quality vs Price :  Budgets will always be an issue for your clients, especially now that marketing resources are being stretched further than ever before thanks to the various opportunities offered online. This means your printing company needs to strike the right balance between quality and price. Charging too much will put people off altogether, but low quality results in unhappy customers.

Turnaround Times : The instantaneous nature of web-based content is also another challenge, as it means that clients often have less patience when it comes to turnaround times for printed materials. In some cases, slower turnaround cannot be avoided, especially for large orders. Be honest at all times and invest in machinery that reduces these times as far as possible.

Emphasizing Creativity : One of the key benefits that print media has over the online space is that there is room for creativity due to the lack of coding conventions that must be adhered to. Take advantage of this by emphasizing the point and show how you can make print materials unique from similar content that can be found online.Sanders Wallis has worked in the print industry for a number of years.